Think like you own it.
W4.0 gives you full transparency into long-term, research-led strategies — showing you exactly what's in the strategy, why it's there, and how it performs.
As seen in
The W4.0 Strategies
Actively managed, research-driven strategies designed for long-term wealth creation.
Why W4.0
Institutional-grade strategies that you control
Full transparency into every holding
W4.0 gives you direct access to institutional-grade, research-led strategies, but with full transparency and personal control.
Sector Breakdown
Unstoppable Trends
Research-led, long-term strategies
You see exactly which companies are included, why they're there, how they've performed, and when changes are made.
Stay informed and in control
No funds. No intermediaries. Just the information you need. No more paying 1-2% to access funds or index trackers.
Stock Statistics
Ownership
From strategy to portfolio in three steps
Track a strategy or create your own
Select one of the W4.0 strategies to track or create your own from our curated playlists or any publicly traded equity.
Set your strategy weights
Make any changes you want to the strategy weights. We'll track the performance from the date you created it, accounting for any changes you make to the strategy holdings.
Watch it run, refine as you go
Compare your strategy's performance against the major indices and the W4.0 originals. Export the holdings for deeper research, and refine your weights as your view evolves.
New in W4.0
Tools to run your portfolio end-to-end
Customise any strategy, size every trade with live prices and FX, and import your existing holdings from a screenshot or CSV.
Portfolio editor
Customise any strategy
Rebalance weights, lock positions, and add your own holdings — all on one screen.
Learn moreTrade calculator
Size every trade
Enter a deployment amount and see the exact shares and cost per line.
Learn morePortfolio import
Bring your holdings in
Upload a broker screenshot, CSV, PDF, or Excel export — we extract and match the securities for you.
Learn morePricing
Simple, transparent pricing
Simple pricing, no hidden fees.
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All plans include full strategy transparency, real-time performance tracking, and strategy updates.
Research, podcast, and outlook
The newest Woodford Views article, the latest Noise Cancelling episode, and our Global Economic Outlook 2026 report.
Neil WoodfordThe Three Forces About to Crush Inflation
Inflation just hit a three-year high, and the consensus has decided the era of cheap is over for good. Neil Woodford thinks that’s exactly wrong — and that the inflation in the headlines is mostly one war showing up in the oil price.
Global Economic Outlook 2026
Neil Woodford's comprehensive macro assessment covering global markets, monetary policy, and the themes defining the year ahead.
“The point of all this — the strategies, the playlists, the trade notes — is that you can see how every decision was made.”
Woodford Views · Every Friday
The week in markets,
in one short read.
Every Friday: the latest podcast, the new Woodford Views article, and a single chart we found worth your attention.
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